CRM Strategy & Execution
A functioning and sustainable CRM strategy and system supports the transformation and success of every company. A well-structured database has a huge potential for both acquiring and retaining customers.
During the COVID years, Cleo was a crucial part of Affordable Art Fair’s forays into online art fairs, and the tracking of digital footprints of a global audience. Cleo’s strategies for automation and tracking were adopted company-wide.
To this day, these innovations are still being used to attract new audiences, increase the size of the mailing lists, and provide intelligence for exhibitors.
Achievement highlights
Advocated system upgrade to achieve over 80% of data collection
Supported 10 years of database management with transitional phases
Managed CRM systems with over 500,000 contacts
Attracted around 25% new collectors annually